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About The Authors


Phil Basten and Jane Mark are Highly Successful Business Owners in their own right. They have been helping people succeed on the net for the past 6 years. 12 Months ago they joined forces and lauched their new company, JPE Advertising which grossed well over $100,000 in its first year. They have developed some of the most innovative scripts on the net a Safelist hosting script unequalled yet as an all round resouce management system, plus Phil Basten was responsible for creating the plans and idea for the internet's first fully automated Safelist Submitter.

Here's some info to help you get to know them better...

Phil Basten is President of JPE Advertising.

A good friend once descibed him as having more ideas than a dog has fleas. He is an innovating, insightful, product generating, marketing machine. His focus is developing products and services that work online. His favorite phrase is. "We develop the marketing tools that others copy."

Phil has extensive knowledge in counseling, and sales training. His qualifications range from being a charter member of the Australian Institute of professional counselors and a holder of their highest diploma, to a certification in the Australian version of "Train the Trainer," which simply means, he teaches people training methods and techniques so they can train others.

Phil also has extensive marketing experience having been involved in the advertising agency industry in Australia for more than 25 years working for such prestigeous companies as Ogilvy & Mather and Fortune Advertising.

These vastly different fields have given Phil a unique insight into what makes people tick, what they basically want, why they behave the way they do and, how you modify that behavior by pushing the right buttons and asking the right questions.

He has created the ideas for a number of services still being operated by JPE Advertising among witch are DamnSmart Ads, DamnSmart Mail, Adpro, AA Autoblaster, WM Killer, Global Safelist Directory, Tell 'Em Now, WebPro Times

Phil takes care of technical support, website design, product and concept development.
Jane Mark is CEO of JPE Advertising.

Jane is a pocket dynamo who has a typical New York attitude. "Don't tell me how hard it is or how much effort it will take, get it done."

Jane has extensive knowledge of the business world. She helped run a multi-million dollar real estate partnership called JED Management Corp, started her own successful catering business and currently has an active catering cart business in Central Park. You guessed it, it's called, "Janes".

Like, Phil she has extensive knowledge of peoples needs and behavior patterns having received her masters in phychology from the New School for Social Research in New York and a BA from Brandise University in Massachusettes. This training and her extensive business background have given Jane a unique perspective into both doing business on the internet and discovering what people want by asking the right kinds of questions.

Jane takes care of customer service and marketing. To her every client, large or small, is treated as a VIP.


Our Motto at JPE Advertising is:

"Help others succeed first and you guarantee your own success."

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